A Bruce Mau Design project
Creative Director: Laura Stein, Amanda Happe
Pulitzer Arts is a progressive arts foundation founded by Emily Pulitzer in St Louis. Despite diverse programming, a remarkable Tadao Ando designed gallery space, and free public access, The Pulitzer Foundation for the Arts was not well-known or understood. Engaged to redesign their visual identity and website, BMD also proposed a shorter, more accessible name that would emphasize Arts in all its various forms (Pulitzer Arts).
BMD’s research revealed a set of dualities which the organization has embraced as foundational elements of their brand. The visual identity stems from this understanding of constant oscillation between inherent dualities, setting the words in balanced yet distinct typefaces, and establishing a graphic system that uses the space between the words as a structural spine in all layouts.
The website furthers this principle, using this “spine” to visualize connections between seemingly distinct programs, exhibitions, collaborators, and ideas–allowing visitors to travel along a secondary navigation, driven by topical associations across the various departments of this multi-disciplinary arts organization.